Technorati To Start Competing with Bloggers

Technorati, once the leading place to find interesting blogs ranked by popularity and sorted by topic, has lacked a cohesive strategy over recent years. From a spin-off video show to a recent nod to Twitter’s popularity, the ideas have continued to trickle in but show no overarching vision. The launch of a blog ad network seems to be the only strategic move from a company that could have owned the real-time search space before Twitter . It’s shocking, in fact, that the place everyone used to visit for realtime results – long before Google got into blog search – isn’t even a player in this new realtime era…