Adobe Agrees to Buy Omniture for $1.8B in Cash

Adobe said today it’s agreed to buy analytics and metrics firm Omniture for $1.8 billion in cash, or $21.50 a share. Customers want to integrate Adobe’s online products like Flash with services like those offered by Omniture, Adobe CEO Shantanu Narayen said during the conference call announcing the deal. With the purchase, Adobe diversifies its product offerings and takes advantage of the fast-growing SaaS market, on which Omniture focuses…