Cablevision Ready To Roll Out Interactive Ads
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Sep 16, 2009
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As efforts to provide more targeting and interactivity move slowly along at cable operator cooperative Canoe Ventures, Cablevision (NYSE: CVC) is making a small step toward emulating the online ad model of performance advertising. Both the NYT and WSJ have the details on Cablevision’s plans to roll out interactive ads early next month. The program, called Optimum Select, will be available to all its 3 million subs…
