McKinsey: businesses reaping benefits from Web 2.0
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Sep 17, 2009
Ars Technica
Whether you call it Web 2.0, social media, or a complete waste of time, businesses seem to like where it’s all going. A new survey of nearly 1,700 businesses by McKinsey & Company finds that using Web 2.0 technologies can lead to increased communication and productivity, more successful marketing strategies, and—surprise—even better products…
