Google Finally Links AdWords To DoubleClick; Launches Ad Exchange
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Sep 18, 2009
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Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and display sales as a one-stop shop…
