Yahoo Is Set to Unveil Big Marketing Push
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Sep 20, 2009
New York Times
Yahoo is expected to unveil a major new marketing campaign on Tuesday during an advertising conference in New York, according to people briefed on its plans.
The campaign, which is aimed at bolstering Yahoo’s image with consumers and advertisers, will be backed by a budget of more than $100 million, according to one person familiar with Yahoo’s plans who spoke on the condition of anonymity because the plans are confidential…
