Ballmer Pitches Windows 7 As Cost-Cutting Tool

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Sep 29, 2009 GIGAOM1 Shares

Microsoft CEO Steve Ballmer took the stage today in San Francisco to extol how the company’s new slate of products — Windows 7, Windows Server 2008 R2 and Microsoft Exchange Server2010 — can help businesses save money and increase productivity as corporate IT budgets remain tight. The phrase Ballmer repeated throughout the talk was “with less, do more,” a reference to the tagline in a marketing campaign the company ran a few years ago…

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