Charismatic Megafauna: How the Cultures of IBM, Microsoft & Google Influence How They Operate in Africa

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Oct 26, 2011  ReadWriteWeb / Curt Hopkins173 Shares

When people discuss “company culture,” they usually do so in terms of employment or sales. How will the way this company has developed to solve problems affect my chances of successfully working for them? How will the timbre of their daily work influence the approach I take to sell to them? But in Africa, the company culture of three big tech firms continues to influence how they treat both an emerging market and the growing human resource they have to draw from in the continent…

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