Rubicon Brings In Three High-Profile Hires To Evolve RTB Efforts
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The Rubicon Project has added three executives—including Jay Sears from ContextWeb, who recently declared the supply-side platform model “dead”—as competition among the major SSPs—PubMatic, AdMeld to name two—heats up as publishers look for ways to help ease their ad sales immersion into real-time bidding…
