These Data Show Why Samsung’s Apple-Bashing Isn’t Working

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Feb 03, 2012  Silicon Alley Insider / Laura Stampler111 Shares

It’s hardly a surprise that Samsung will be partaking in its favorite past time come Super Bowl Sunday—Apple baiting and bashing. Click here to see Apple and Samsung’s ad feud>> But is the Korean company’s mocking of iPhone fanboys in their commercials actually an effective way to boost Samsung sales and user perception? Not really, according to YouGov BrandIndex, a research service on consumers’ daily perception of brands…

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