Yesterday Adobe announced they had reached a deal to acquire Omniture for $1.8 billion, with Adobe expecting the deal to close in the fourth quarter. While on the surface it may seem odd that Adobe would buy a company and get into the Web analytics space, if integrated correctly, Adobe has the potential to provide [...]

Adobe said today it’s agreed to buy analytics and metrics firm Omniture for $1.8 billion in cash, or $21.50 a share. Customers want to integrate Adobe’s online products like Flash with services like those offered by Omniture, Adobe CEO Shantanu Narayen said during the conference call announcing the deal. With the purchase, Adobe diversifies its [...]