The tab for the marketing campaign that Yahoo (NSDQ: YHOO) is set to unveil next week: More than $100 million, according to the NYT. That would put Yahoo in league with Microsoft (NSDQ: MSFT), which is spending up to $100 million to promote the relaunch of its search engine… Tweet This Post

Yahoo is expected to unveil a major new marketing campaign on Tuesday during an advertising conference in New York, according to people briefed on its plans. The campaign, which is aimed at bolstering Yahoo’s image with consumers and advertisers, will be backed by a budget of more than $100 million, according to one person familiar [...]

As efforts to provide more targeting and interactivity move slowly along at cable operator cooperative Canoe Ventures, Cablevision (NYSE: CVC) is making a small step toward emulating the online ad model of performance advertising. Both the NYT and WSJ have the details on Cablevision’s plans to roll out interactive ads early next month. The program, [...]

Google (GOOG) held a conference call today to remind Wall Street about its search business.  Sounds like it was mostly a snooze except for the bit about some new ad formats.  We could see those driving per-click revenue up fast. JP Morgan’s Imran Khan summarized the call:… Tweet This Post

Time Warner (NYSE: TWX) Cable is on the verge of expanding its online video efforts from a small-scale HBO trial to a small-scale national test of its version of TV Everywhere with some of the same networks involved in Comcast (NSDQ: CMCSA) On Demand. The WSJ reports that the plans could be announced as early [...]