Archive for Marketing

Bing Doesn’t Have Much Zing Yet Outside The U.S. (comScore)

Aug 24, 2009 1 Comment

In the two months since Microsoft launched Bing, its new search engine has taken nearly a full point in market share in the U.S. But overseas, the Bing effect is not really being felt yet. The latest global search market share numbers (as opposed to U.S.) from comScore show Microsoft’s share of search queries actually [...]

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Can Microsoft’s Bing, or Anyone, Seriously Challenge Google?

Aug 24, 2009 No Comments

Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world’s brands — in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm’s results have been stuck on repeat: Google has claimed the top spot for the past [...]

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