What will Twitter’s long-awaited ad platform look like? Something like Google’s… Tweet This Post

The advertising display industry continues to go through massive change in terms of targeting and how ads are bought and sold. Susan Wojcicki, vice president of product management at Google, pointed to changes in business models and technology during the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif… Tweet This Post

The tab for the marketing campaign that Yahoo (NSDQ: YHOO) is set to unveil next week: More than $100 million, according to the NYT. That would put Yahoo in league with Microsoft (NSDQ: MSFT), which is spending up to $100 million to promote the relaunch of its search engine… Tweet This Post

Yahoo is expected to unveil a major new marketing campaign on Tuesday during an advertising conference in New York, according to people briefed on its plans. The campaign, which is aimed at bolstering Yahoo’s image with consumers and advertisers, will be backed by a budget of more than $100 million, according to one person familiar [...]

Stepping up an effort to unmask online attackers responsible for a wave of malicious advertisements aimed at Windows PC users, Microsoft on Thursday filed suit in Washington state Superior Court against the unknown individuals behind five companies that it alleges distributed “malvertising” that entangled its customers in fake-antivirus scams and infected them with other malicious [...]

You’re probably familiar with Google AdSense and AdWords, Google’s flagship advertising products. It’s how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing more per click than less [...]

Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and display sales as a one-stop shop… [...]

As efforts to provide more targeting and interactivity move slowly along at cable operator cooperative Canoe Ventures, Cablevision (NYSE: CVC) is making a small step toward emulating the online ad model of performance advertising. Both the NYT and WSJ have the details on Cablevision’s plans to roll out interactive ads early next month. The program, [...]

Apparently, not everyone leaves Yahoo (YHOO) to join Microsoft. On Friday, sources said, it was announced internally at Microsoft (MSFT) that Karl Siebrecht (pictured here), the former President of Atlas at aQuantive, is joining AdReady at the end of the month as President and COO… Tweet This Post

BusinessWeek’s efforts to reinvent itself in the internet age hasn’t come cheap. On the eve of McGraw-Hill’s Sept. 15 bid deadline for the business magazine, The New York Times reports that BW’s social net Business Exchange is on track for nearly $21 million in expenses from its 2007 launch through 2009 . Last year’s revenue, [...]

Google (GOOG) held a conference call today to remind Wall Street about its search business.  Sounds like it was mostly a snooze except for the bit about some new ad formats.  We could see those driving per-click revenue up fast. JP Morgan’s Imran Khan summarized the call:… Tweet This Post

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow… Tweet This Post