You’re probably familiar with Google AdSense and AdWords, Google’s flagship advertising products. It’s how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing more per click than less [...]

Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and display sales as a one-stop shop… [...]

Google (GOOG) held a conference call today to remind Wall Street about its search business.  Sounds like it was mostly a snooze except for the bit about some new ad formats.  We could see those driving per-click revenue up fast. JP Morgan’s Imran Khan summarized the call:… Tweet This Post

Time Warner (NYSE: TWX) Cable is on the verge of expanding its online video efforts from a small-scale HBO trial to a small-scale national test of its version of TV Everywhere with some of the same networks involved in Comcast (NSDQ: CMCSA) On Demand. The WSJ reports that the plans could be announced as early [...]