Archive for Online Advertising

Twitter Changes TOS, Opens the Door for Ads

Sep 10, 2009 No Comments

With Twitter growing so dramatically and in so many directions over the last few months, it’s probably no surprise that they have decided to expand their Terms of Service – the core rules that govern the use of Twitter. The company announced the changes today in a detailed blog post… Tweet This Post

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Google’s Ad Exchange Honcho Joins “Real-Time Advertising” Startup (GOOG)

Sep 10, 2009 No Comments

Google’s Michael Rubenstein — the departed VP who led development of both the DoubleClick and Google ad exchanges — has found a new gig: president of cloud computing startup AppNexus… Tweet This Post

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Privacy Groups Urge Congress to Toughen Up on Online Ads

Sep 01, 2009 No Comments

Ten privacy groups urged Congress on Tuesday to take greater steps to limit advertising that tracks consumers’ behavior online. The coalition, which included the Electronic Frontier Foundation, Consumers Union and Privacy Rights Clearinghouse, singled out behavioral advertising, in which Internet users are tracked, analyzed and served ads based on the information gleaned from their movements, [...]

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Google Opens AdSense To Ad Nets For The First Time

Aug 26, 2009 No Comments

Time Warner (NYSE: TWX) Cable is on the verge of expanding its online video efforts from a small-scale HBO trial to a small-scale national test of its version of TV Everywhere with some of the same networks involved in Comcast (NSDQ: CMCSA) On Demand. The WSJ reports that the plans could be announced as early [...]

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