The tab for the marketing campaign that Yahoo (NSDQ: YHOO) is set to unveil next week: More than $100 million, according to the NYT. That would put Yahoo in league with Microsoft (NSDQ: MSFT), which is spending up to $100 million to promote the relaunch of its search engine… Tweet This Post

Google is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and display sales as a one-stop shop… [...]

As efforts to provide more targeting and interactivity move slowly along at cable operator cooperative Canoe Ventures, Cablevision (NYSE: CVC) is making a small step toward emulating the online ad model of performance advertising. Both the NYT and WSJ have the details on Cablevision’s plans to roll out interactive ads early next month. The program, [...]

—comScore: Gregory Dale was promoted to COO from CTO, responsible now for overseeing operating activities, including the company’s Product Management, Custom Analytics and Technology groups. Dale has been at the company in various roles for a decade, joining shortly after its founding in 1999…. Tweet This Post

If only creating a wire service was as easy as pundits blabbering about creating an alternative to AP. CNN’s nascent wire service, launched for newspapers and online, is already tinkering with its business model a few months after its launch: it has launched a text-only online store, at CNNWireStore.com, to start offering a la carte [...]

Now that restrictions related to the sale of Alibaba’s stock have been lifted, Yahoo (NSDQ: YHOO) is unloading its 1.4 percent stake in China e-commerce site Alibaba.com for $150 million, WSJ reported. The sale in the site is separate from the roughly 40 percent stake Yahoo holds in its parent, The Alibaba Group, which is [...]

BusinessWeek’s efforts to reinvent itself in the internet age hasn’t come cheap. On the eve of McGraw-Hill’s Sept. 15 bid deadline for the business magazine, The New York Times reports that BW’s social net Business Exchange is on track for nearly $21 million in expenses from its 2007 launch through 2009 . Last year’s revenue, [...]

Nokia (NYSE: NOK) has purchased Plum, a platform used to create private social networks. In a brief statement, the mobile giant said little about its plans for the startup, noting only that the company would “complement Nokia’s Social Location services.”… Tweet This Post

Google (NSDQ: GOOG) has now agreed to let any book retailer resell access to the out-of-print books it is putting online via its Google Books search engine. But the offer does not seem to have appeased the company’s critics, who contend that Google will still wield too much control over the book industry—and particularly over [...]

Former Google (NSDQ: GOOG) and DoubleClick exec Michael Rubenstein is joining AppNexus, a company that provides online advertising via a cloud computing platform. Rubenstein has been named president of the New York-based company, AppNexus said in an e-mail release… Tweet This Post

It was in October, on stage at our Future Of Business Media conference, that The Economist publisher Paul Rossi first wondered about the resurrection of the online paid content model. Now the website, which, since 2007, has charged only for stories more than a year old, tells us MediaWeek’s report, that it will put all [...]

First Germany, now France. Nicolas Sarkozy’s government has written to a US court urging it to stop a $125 million settlement between Google (NSDQ: GOOG) and US book publishers, warning that Google will have unfair control over European works and a “monopoly (on) digitising European orphan works without permission” (via Reuters)… Tweet This Post