The tab for the marketing campaign that Yahoo (NSDQ: YHOO) is set to unveil next week: More than $100 million, according to the NYT. That would put Yahoo in league with Microsoft (NSDQ: MSFT), which is spending up to $100 million to promote the relaunch of its search engine… Tweet This Post

Yahoo is expected to unveil a major new marketing campaign on Tuesday during an advertising conference in New York, according to people briefed on its plans. The campaign, which is aimed at bolstering Yahoo’s image with consumers and advertisers, will be backed by a budget of more than $100 million, according to one person familiar [...]

eBay is the most trusted company in terms of privacy, and Yahoo and Facebook are among the Top 10, according to a new report released on Wednesday. Following eBay is Verizon, the U.S. Postal Service, WebMD, IBM, Procter & Gamble, Nationwide and Intuit, with Yahoo and Facebook in the ninth and tenth spots, the study [...]

According to a Nielsen report this week, Microsoft’s new BingBing search engine is growing faster than any of its search competitors in the top 10… Tweet This Post

Microsoft’s new Bing search service is the fastest-growing U.S. search engine among the top 10, according to a Nielsen report released Monday. The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search [...]

It wouldn’t be so surprising (or newsworthy) if this was happening behind the scenes, but Google (NSDQ: GOOG) is now openly trying to recruit Yahoo (NSDQ: YHOO) search engineers. In a blog post, Matt Cutts, who is Google’s most prominent search blogger, says straight out, “if you’re an excellent Yahoo engineer with solid experience in [...]

n the ongoing game of Internet exec musical chairs, Greg Coleman (pictured here), who has been a top exec at both Yahoo and AOL, is poised to become president of the Huffington Post, as well as chief revenue officer, several sources said… Tweet This Post

Now that restrictions related to the sale of Alibaba’s stock have been lifted, Yahoo (NSDQ: YHOO) is unloading its 1.4 percent stake in China e-commerce site Alibaba.com for $150 million, WSJ reported. The sale in the site is separate from the roughly 40 percent stake Yahoo holds in its parent, The Alibaba Group, which is [...]

The long road toward Microsoft and Yahoo’s search deal could be set to get a little longer, or fall off a cliff. Both companies have long expected the U.S. Department of Justice to scrutinize the deal to install Microsoft as the exclusive search provider for Yahoo’s Web pages, which would also see Yahoo end its [...]

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow… Tweet This Post

Here’s a very familiar story that we all know: A pair of college kids launch a directory of the Internet that grows to become the most visited site on the web and makes them very rich. Then a few years later, another pair of college kids start a search engine, laser focused on one goal: [...]

The U.S. Department of Justice has furthered its investigation into the proposed search engine deal between Microsoft and Yahoo by asking both companies to provide more information. The two companies received an additional request for information earlier this week as expected, Microsoft spokesman Jack Evans told CNET News… Tweet This Post