Your tweet about Kraft’s Macaroni & Cheese could be on TV tonight if the brand picks it up for a new initiative converting tweets into TV ads.The marketing minds behind the brand, along with agency Crispin Porter + Bogusky, are trolling Twitter right now looking for just the right tweet… Tweet This Post

If you fancy using Twitter as much as we do, you’ll probably scream like a pre-teen when you lay your eyeballs on what toy maker Takara Tomy has conjured up in Japan. Dubbed Twimal, this loveable Pokemon-esque desk companion plugs into your Windows machine via USB and has one reason for its existence — to [...]

By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream. After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday afternoon… Tweet This Post

Spring is definitely in the air despite the frigid weather here on the East coast. If you’ve been out enjoying the sun, we seriously can’t blame you. Mashable is here, however, to help you get up to speed on any social media resources or tools you might have missed… Tweet This Post

Web culture can be fleeting, but when the Internet grabs hold of something it really, really loves to make fun of, a mere mortal meme can transcend the petty bounds of its digital adolescence and live forever in the soul of our civilization — the uber-meme, as Nietzsche (would have so obviously) described it… Tweet [...]

The New York Times announced that its widely unpopular paywall will go into effect in the U.S. and worldwide beginning 2 p.m. Monday, March 28.The paywall will be implemented in stages throughout the hour, a Times spokesperson said in an emailed statement… Tweet This Post

Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter at @seosmarty… Tweet This Post

Team USA play Argentina tomorrow at the New Meadowlands Stadium in New Jersey, and while we’re all excited to see Messi & Co. pretty much run circles around the team, at least our boys will look good in the process… Tweet This Post

Some of the stories people are talking about this morning: » Condé Nast has brought back consultancy McKinsey & Co. Though this time it’s not to lay off waves of staffers, but to assess growth opportunities… Tweet This Post

Sulia a startup dedicated to helping people find relevant content and users on Twitter, has just announced that it is working with Twitter in order to deliver “premium streams” of Twitter content. Distribution partners so far include Flipboard, The Washington Post, TweetDeck, and the Wall Street Journal… Tweet This Post

Hard to say yet whether this is just another spark from the over-rubbed balloon that is today’s social media startup world, or an actual spark of genius: A new service called Color—which creates social groups and timelines around photos you take on your phone and your current location—has just launched as an iOS and Android [...]

While everyone is going gaga over Lady Gaga at Twitter, it’s the gradual return of another creative genius to 795 Folsom Street that’s got die hard Twitter fans all hot and bothered.  Twitter and Square co-founder Jack Dorsey, as first reported by Business Insider’s Nicholas Carlson, is currently in talks with Twitter management to expand his [...]