Yahoo unveils app search page for Android and iOS, because we need it

Feb 03, 2012 No Comments

Yahoo may be sliding down the search engine totem pole, but the company is doing its best to climb back up, with a new space dedicated to apps. This week, Yahoo added a new “Apps” tab to its search page, giving users a new portal into both the Android Market and iTunes App Store… Tweet [...]

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Social Network Ads: LinkedIn Falls Behind Twitter; Facebook Biggest Of All

Jan 31, 2012 No Comments

It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space… Tweet This Post

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Industry Moves: ESPN; Yahoo; Wikia; AdoTube

Jan 26, 2012 No Comments

—ESPN: The sports network is seeing a reorg: John Kosner has been promoted to EVP, digital and print media, from SVP and GM of the divisions. Marie Donoghue has been promoted to SVP, global strategy, from SVP, business affairs and business development… Tweet This Post

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Bleacher Report To Hire More Real Writers To Lead Amateur Army

Jan 26, 2012 No Comments

Bleacher Report is using part of the $22 million cash infusion it received last summer to hire twenty bona fide writers. The move will likely improve the quality of the popular site which now relies almost exclusively on rabid fans to churn out buckets of barstool-style sports chatter… Tweet This Post

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Yahoo In Context: It’s Declining While The Online Ad Market Keeps Growing

Jan 24, 2012 No Comments

Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline… Tweet This Post

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Yahoo: Revenues Slightly Down, Investors Await Words Of Wisdom From New CEO

Jan 24, 2012 No Comments

In its first earnings announcement since recently appointing Scott Thompson as its new CEO and the seeing off founder Jerry Yang, Yahoo (NSDQ: YHOO) today reported Q4 revenues of $1.169 billion, down three percent on the same quarter last year… Tweet This Post

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Yahoo: The Rise And Fall Of An Internet Pioneer

Jan 20, 2012 No Comments

When Jerry Yang‘s family moved from Taipei to San José, the billionaire Yahoo founder was just 10 years old. Fatherless by the time he was two, Yang has said he knew one word of English: “Shoe”… Tweet This Post

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Bing Ditches ‘Decision Engine’ Tagline in New Ad Campaign [VIDEO]

Jan 20, 2012 No Comments

Video: Bing is for #Doing: Kevin Pearce’s Story Bing, Microsoft’s search engine, is launching an ad campaign this weekend featuring winter sports athletes whose can-do spirit underscores the brand’s new tagline, “Bing is for Doing… Tweet This Post

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Forget SOPA: Hollywood And Silicon Valley Make Up At Sundance

Jan 19, 2012 No Comments

The legislative battle over SOPA highlights the cultural rift between Hollywood and Silicon Valley but one place where the two tribes seem to be playing quite nicely is in realm of independent film. That collaboration is on full display this week with the opening of the Sundance Film Festival… Tweet This Post

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ComScore Video Rankings: YouTube Usage Spiked 72 Percent Over 2010

Jan 17, 2012 No Comments

As it seeks to launch nearly 100 new channels featuring professionally produced video, YouTube (NSDQ: GOOG) has a key advantage over original video competitiors like Hulu and Yahoo: millions more viewers can see its promos… Tweet This Post

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YouTube’s Lineup Gets A Boost From Two New Entertainment Channels

Jan 17, 2012 No Comments

YouTube’s ambitious—and expensive—original programming push got a little more steam this week with the Monday launch of new Hollywood-centric entertainment channels from Young Hollywood and a Penske Media-Ion TV partnership… Tweet This Post

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Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?

Jan 16, 2012 No Comments

Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow? Some numbers out from eMarketer (via Memeburn) seem to imply that up to now, advertisers have not ignored connected TV… Tweet This Post

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