Highlights of 2011: The Year In Advertising, By The Numbers

Dec 22, 2011 No Comments

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone of many digital content strategies… [...]

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Bing almost catches up with Yahoo! in latest ComScore US figures

Dec 19, 2011 No Comments

Bing already claimed its title as the world’s second favorite search engine, but in the US it has continued to lag in third place behind Yahoo!. The gap is closing rapidly, however, with ComScore’s latest stats revealing a 15… Tweet This Post

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Pontiflex/Harris Survey: Incentive And Video Ads Turn Off Mobile Users

Dec 13, 2011 No Comments

Mobile ads today make up less than one percent of all money spent on media advertising, and a poll just out from Harris Interactive, commissioned by Pontiflex, could go some way to explain why at least some mobile formats are not inspiring much confidence among those buying ads… Tweet This Post

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What the World’s Biggest Websites Looked Like at Launch

Dec 11, 2011 No Comments

1. Google While the company’s design doesn’t seem to have changed a whole lot, its services and capabilities sure have. Created by Stanford PhD students Sergey Brin and Larry Page, Google officially launched Sept… Tweet This Post

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Report: Alibaba Seeks Up To $4 Billion In Debt Funding To Buy Back Yahoo’s Stake

Dec 08, 2011 No Comments

The future for Internet services pioneer Yahoo remains uncertain, to put it mildly. Currently a beleaguered takeover target sans visionary CEO (although one could argue recently fired Carl Bartz never served that role either), Asian e-commerce powerhouse Alibaba Group is apparently going to great lengths to re-acquire the stake Yahoo has in the company… Tweet [...]

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Yahoo Shuts Down Four Entertainment Blogs

Dec 05, 2011 No Comments

Yahoo has shut down The Projector, The Set, The Amplifier and The Famous, four blogs covering television, movie, music and celebrity topics, respectively. The blogs announced the news on their Twitter accounts, adding that “other blogs” will be shut down as well… Tweet This Post

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Yahoo Stock Jumps on Acquisition Rumors

Dec 01, 2011 No Comments

Yahoo‘s stock rose as much as 9% in pre-market trading Thursday and more than 3% after the market opened as rumors surfaced that Alibaba and Softbank Corp are in “advanced talks” to make a bid to acquire the company… Tweet This Post

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Microsoft Looking to Buy a Piece of Yahoo, Again [REPORT]

Nov 23, 2011 No Comments

In what could be the first sign of a potential buyout, Microsoft has signed a confidentiality agreement with Yahoo to get access to the company’s financial information, Reuters reported Wednesday. Citing a “source familiar with the matter,” the report says Microsoft is one of many companies now combing through Yahoo’s business… Tweet This Post

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Microsoft Appears Closer To Making Formal Yahoo Bid

Nov 23, 2011 No Comments

After weeks of rumors about Microsoft (NSDQ: MSFT) considering another bid for Yahoo (NSDQ: YHOO), Dealbook is reporting that the software giant has signed a nondisclosure agreement with the portal, citing an unidentified person briefed on the matter… Tweet This Post

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Yahoo Debuts “Living Ad” Format in iPad App

Nov 22, 2011 No Comments

Ads for Toyota’s Prius V appeared over the weekend in Livestand, Yahoo’s new digital reading experience for the iPad. As exclusive sponsor of the new app, Prius has 40 percent share of Livestand ad space during the launch period… Tweet This Post

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Yahoo’s San Francisco billboard closing up shop after more than a decade

Nov 22, 2011 No Comments

Oh, 1999. Simpler times, those. IT departments were frantically prepping for Y2K, Jeff Bezos (or his head, at least) was named Time’s “Person of the Year” and the tech bubble was getting ready to burst at the seams… Tweet This Post

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Yahoo’s Iconic SF Billboard Comes Down After Outlasting 4 CEOs

Nov 17, 2011 No Comments

Yahoo’s famous, long-standing billboard on the San Francisco skyline is coming down. In two weeks, the space will be available for some other company, according to a report in the San Francisco Egotist… Tweet This Post

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