Report: Broadcast Networks Will Get 8% Higher CPMs At Upfront This Year

Feb 01, 2012 No Comments

The rush of content announcements from video companies in recent days, from players like YouTube (NSDQ: GOOG) and Hulu, has caused a number of people to suggest that internet video has reached a new tipping point with consumer and advertiser adoption… Tweet This Post

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VW’s Sequel to ‘The Force’ Super Bowl Ad Features Dog, Vader [VIDEO]

Feb 01, 2012 No Comments

A chubby dog gets in shape to chase a Beetle in Volkswagen’s long-awaited sequel to its “The Force” Super Bowl ad from last year. And don’t worry, there’s a shout out to Star Wars as well… Tweet This Post

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What Broadcast And Cable Executives Still Don’t Understand About YouTube

Jan 31, 2012 No Comments

There are many exciting things happening in the online video industry, but to my mind, none is more noteworthy than the radical transformation of YouTube. YouTube is shedding its scruffy adolescence and seeking to redefine what entertainment means in the online video era… Tweet This Post

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NASCAR Takes Back The Wheel Of Its Digital Platforms From Turner

Jan 30, 2012 No Comments

NASCAR is taking back the management of its online and mobile operations from broadcast partner Turner Sports following a steep slide in TV ratings. The league wants to use its digital platforms to help rekindle interest in the sport, which has suffered from flagging attendance… Tweet This Post

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Obama to host first Google+ Hangout tonight at 5:30PM

Jan 30, 2012 No Comments

Barack Obama is no stranger to social networks, but Google+ is still relatively new territory for him (and everyone else for that matter). The president doesn’t seem afraid of mixing it up with the online riffraff, though, and will be hosting his very first Hangout tonight at 5:30pm ET… Tweet This Post

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Judge: Ron Paul Can’t Ask YouTube, Twitter to Expose ‘Impostors’

Jan 30, 2012 No Comments

A federal judge turned down Ron Paul’s campaign’s request for information on a social media impostor last week. The campaign has been trying, without success, to expose the person who uploaded a YouTube video in Paul’s name, that attacks former rival candidate Jon Huntsman… Tweet This Post

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How to Watch Obama’s Google+ Hangout

Jan 30, 2012 No Comments

U.S. President Barack Obama will be answering questions in a Google+ Hangout on Monday evening. The president, who has previously participated in digital town halls for Facebook, Twitter and LinkedIn, will be hanging out at the White House’s Google+ page from 5:30 p… Tweet This Post

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YouTube Cover Song Face-Off: Adele’s ‘Set Fire to the Rain’

Jan 29, 2012 No Comments

Each week, Mashable picks a popular song, finds 10 covers of it and asks you to vote for your favorite. More than year after Adele’s mega popular 21 came out, her third U.S. single — “Set Fire to the Rain” — from the album claims the top spot on Billboard‘s Hot 100 this week… Tweet [...]

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Meet Beckinfield, a YouTube Show With 4,000 Actors [PICS]

Jan 28, 2012 No Comments

The make-believe town of Beckinfield is the setting for the Mad Libs-style show of the same name, which uses crowd-sourced amateur actors from all over the world who create the show’s story by posting videos… Tweet This Post

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YouTube makes more changes to support content creators

Jan 26, 2012 No Comments

Like it or not, more change is afoot at Google’s widely successful video site. YouTube is following its controversial redesign of the home page with another channel-focused update, several video editing goodies, and some small concessions to member indignation Thursday… Tweet This Post

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Judge: Ron Paul Can’t Force Twitter, YouTube To Identify ‘Impostors’

Jan 26, 2012 No Comments

Ron Paul’s campaign suffered a setback this week in its effort to identify who uploaded videos that appear to show the presidential candidate bashing a former rival’s ties to China. A federal judge yesterday refused the campaign’s request for an order that would have forced YouTube (NSDQ: GOOG) and Twitter to disclose details about “NHLiberty4Paul… [...]

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7 Ways to Follow ‘The Hunger Games’ Movie on Social Media

Jan 26, 2012 No Comments

1. Capitol Couture The newly launched Capitol Couture blog is dedicated to the styles featured in the upcoming film. The site almost serves as a magazine, hinting at future installments, and features cover stories, profiles, style tips and even a place to become “your district’s next stylist… Tweet This Post

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